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Traditionally, companies have used paid advertising as a way to promote their own stock and convince the consumer that what they were selling was worth buying. And while that’s still the case, the advent of internet retail has turned advertising on its head to become a potential source of secondary revenue, rather than cost, for […]
Modest sales of the Dash Button device during its introductory year in 2015 have given way to a landslide of purchases, as 2016 registered a stagger 650% rise in its sales. 2017, however, has seen Amazon build on the Dash to further interweave consumers’ homes with its own smart home technology. The armoury of smart […]
Modern life comes with modern conveniences. Thanks to Jaguar’s digital innovation, drivers of (some of) their cars are now able to head to a Shell petrol station and pay for their gas without having to wait behind customers buying magazines, coffee, or crisps. The Jaguar in-car payment system has arrived. Put it on the Plastic […]
The internet has been the source of both destruction and creation for retail. While signalling the end for many traditional brick-and-mortar stores, unable or unwilling to keep pace with the digital revolution, the internet has also brought about the rise of ecommerce, where consumers can enjoy increased choice and retailers are able to compete for […]
The “last mile” has hindered retailers for a very long time. The delivery of goods, or the connection of a network at its final stage, can account for 28% the total costs to move goods. This represents a disproportionately large chunk of a retailers’ budget. But has Mercedes’ digital innovation drone delivery system just put […]
Food waste is a major issue in the United Kingdom, and one that has been a bugbear for food retailers nationwide. Digital Innovation has taken place in the last few years, steps have been taken by most major supermarket chains to reduce the problem, including Tesco’s pledge to end edible food waste by March 2018. […]
Not to be outdone by Amazon’s incredible logistical advancements in digital innovation, Ocado has produced a robotic army of its own, helping the grocery retailer to pack orders in their fulfilment centres. This innovation has helped Ocado speed up delivery times while cutting down on expensive human labour. These are all benefits which have been […]