Loyalty & Rewards

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4 min read

Finding the formula for successful customer retention strategies

Richard Piper, our Business Development Director discusses two fundamental but contrasting strategies: the retention of loyal customers versus the acquisition of new ones. We all know that repeat purchasers spend more and generate larger transactions, yet retailers spend far less time on retaining existing customers. If retailers are to find buoyancy and generate constant revenue in the modern […]

3 min read

Define your loyalty model before you measure it

Consumer loyalty is worth its weight in gold in the retail industry. However, as explored in our latest Unfaithful Consumer 2 report, consumer loyalty is becoming more complex as discerning consumer priorities evolve. Today’s digitally-connected consumers are primed to comparison shop, making it challenging to drive repeat purchase and on-going customer engagement. As Webloyalty research […]

5 min read

Subscription Services: The Key to Customer Loyalty?

Richard Piper, our Business Development Director discusses the thriving sector of subscription based services and how offering a paid for loyalty programme can drive customer retention. The question all retailers ask themselves, what is the key to customer loyalty? Cultivating long term relationships with your customers is vital to the success of most businesses. However consumer loyalty to […]

4 min read

The 5Ps of Shopper Motivation

The world has changed and with it so must retail. Continued expansion of e-commerce and the ease with which customers can price check before buying has given consumers an edge. But as Webloyalty’s latest report, The 5Ps of Shopper Motivation finds out, low prices and door-to-door delivery are not the only tools that retailers have […]

3 min read

Ecommerce game changers from the last decade – part one

The Webloyalty team have had some heated discussions to decide the most memorable ecommerce innovations from the last ten years. Everyone had their favourites which we have collated in a two-part blog. Part one looks at the first five. Magento Anne Watson – Senior Partnerships Manager Webloyalty “When I look back over the last ten […]

1 min read

Win an Amazon Echo Dot

In anticipation of the launch of our Secondary Revenue Report, we’re giving away an Amazon Echo Dot. To enter, answer the following question: Secondary revenue contributes more than 20% of online revenue for how many retailers?A) 10%B) 20%C) 35% Enter your answer below along with your contact details. This competition is now closed. What can […]

3 min read

Service is most likely factor to cause customer defection

In the last few years, UK retailers have invested money, time and energy to respond to the changing needs and wants of consumers. But despite their efforts, almost 75% of consumers are dissatisfied with some aspect of the shopping experience, according to Webloyalty’s latest report, The Unfaithful Consumer. It seems that in their quest to […]