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2 min read

Why there is reason for optimism in Travel despite the continued uncertainty

The last 2 years have been a roller coaster ride as people are now set in hybrid working environments and have adapted to new ways of living. Yet one industry has been hit harder than most since 2020 and has managed to find its feet again, with an outlook of positivity in 2022. Two years […]

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2 min read

How has the loyalty landscape changed in the last decade?

15 years ago, loyalty was simply about points. Tesco had its Clubcard, Boots the Advantage card and various other retailers used a loyalty system to reward shoppers who repeated purchases. So, in today’s world of ever-growing data insights and with the latest digital technology, how has loyalty developed? The aim of loyalty schemes in the […]

3 min read

Acquisition v Retention: Where is Your Focus?

The importance of customer retention shouldn’t be underestimated. Loyal customers are likely to buy more often from you and spend more money on each purchase. Keeping customers undoubtedly costs less than continually acquiring new ones. Unfortunately, many companies still focus much of their budget on attracting new first timers as opposed to allocating efforts towards […]