Capturing the attention of today’s consumer is getting more and more difficult over time and in 2022, the landscape of the retail industry has changed to unprecedented circumstances. Now more than ever, it’s up to retailers to build engaging experiences to ensure they are not only enticing new customers but also retaining their attention too. […]
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What is happening to the world of eCommerce? eCommerce has undergone a turbulent couple of years but there was a significant change with it being one of the few industries that were advantageous during the pandemic. Prior to COVID-19, eCommerce contributed to just below 20% of retail sales but that figure vastly increased in the […]
Behavioural economics has been around for a long time, but its popularity over the past decade has begun to soar to new heights as more and more companies look towards behavioural insights to improve the customer experience and build relationships with customers to achieve competitive edge. While the adoption of Behavioural Economics in the physical […]