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Monetisation can simplistically be described as the action of taking an asset and turning it into money, which during these tough times when retailers need to look at all aspects of their businesses, clearly represents an opportunity to derive additional revenue streams. At this time, we are seeing cost of living pressures sweep the nation […]
With the role the right piece of advertising can play in a customer’s buying journey, it’s safe to say retailers will need to have a great understanding of how incentive networks work. By adjusting their advertising needs, they can take advantage of a consumer’s intent to purchase – and ultimately, influence their shopping behaviour. Incentive […]
The last 2 years have been a roller coaster ride as people are now set in hybrid working environments and have adapted to new ways of living. Yet one industry has been hit harder than most since 2020 and has managed to find its feet again, with an outlook of positivity in 2022. Two years […]
15 years ago, loyalty was simply about points. Tesco had its Clubcard, Boots the Advantage card and various other retailers used a loyalty system to reward shoppers who repeated purchases. So, in today’s world of ever-growing data insights and with the latest digital technology, how has loyalty developed? The aim of loyalty schemes in the […]
The importance of customer retention shouldn’t be underestimated. Loyal customers are likely to buy more often from you and spend more money on each purchase. Keeping customers undoubtedly costs less than continually acquiring new ones. Unfortunately, many companies still focus much of their budget on attracting new first timers as opposed to allocating efforts towards […]
Capturing the attention of today’s consumer is getting more and more difficult over time and in 2022, the landscape of the retail industry has changed to unprecedented circumstances. Now more than ever, it’s up to retailers to build engaging experiences to ensure they are not only enticing new customers but also retaining their attention too. […]
What is happening to the world of eCommerce? eCommerce has undergone a turbulent couple of years but there was a significant change with it being one of the few industries that were advantageous during the pandemic. Prior to COVID-19, eCommerce contributed to just below 20% of retail sales but that figure vastly increased in the […]