Improving customer engagement whilst maximising revenue

Influence
Dom leads the Northern Europe business and is responsible for growth across the region and the development of our partner offerings, drawing upon a proven track record for building highly effective relationships and managing their growth.

Background
Dom has held a number of senior marketing and account management roles. Prior to Webloyalty, he spent seven years as Group Marketing Manager at Euromoney Institutional Investor, a constituent of the FTSE 250 Index, and one of Europe’s largest online business and finance information and media companies, where he evolved the direct marketing strategy for many of Euromoney’s top financial and legal publications. Prior to that, he spearheaded a new direct marketing division at De Agostini UK, the leading partwork publisher in the UK. Joining in 2007, essentially as a start-up, Dom lead the Webloyalty team in building new client relationships and securing retention across the UK.

Influence
Richard currently heads up Webloyalty’s business development. His responsibility is the company’s territorial growth, attracting and developing key eCommerce partnerships across Europe.

Background
Before joining Webloyalty, Richard developed new business and marketing strategies at Equifax and Dun & Bradstreet where he worked with high calibre brands such as Canon, GroupM, eBay, IHG, EE, Asda, Office Depot, Vodafone and Hermes. Drawing on a deep understanding of the commercial drivers for retailers and a well-honed ability to spot the right opportunities, he plays a key role in leading industry conversations around secondary revenue, investigating how UK retailers are looking beyond core offerings to drive new revenue streams.

Influence
Martin leads Webloyalty’s Communications and Digital team across Northern Europe. His responsibilities include; marketing strategy, brand management, content strategy, reputation management, trade marketing and PR, for both Webloyalty and its associated market-leading products.

Background
Martin is an established marketing leader in the media and advertising industry. Prior to Webloyalty, he was responsible for the development and implementation of new business and marketing strategies at venture capital firm, Miroma Ventures, and several leading media and advertising organisations including ISBA (one of the industry’s most senior and influential membership bodies), breakfast broadcaster GMTV, and WPP outdoor advertising specialist Kinetic.

Influence
Joining Webloyalty in 2019, Imogen was pivotal in cementing Webloyalty’s long- standing client relationships, securing high client retention rates across the portfolio. Today, she oversees all client operations, optimisation and engagement – responsible for retention strategy and building partnerships with new clients. Imogen has successfully expanded partnerships across international markets and delivered innovative commercial and technological solutions to ensure clients achieve their business objectives.

Background
Prior to joining Webloyalty in 2019, Imogen gained a multi-dimensional skill set across consumer and digital industries where she spearheaded user growth, CRM & B2C marketing strategies before pivoting client side to Partnerships. Now leading the team for our Northern European partners, Imogen’s strategic approach to driving revenue growth and fostering long-term relationships has ensured success in both client-focused and internal team dynamics.

Influence
Benedicte is responsible for leading all acquisition strategies through market specificities and secure performance by maintaining and optimising main acquisition KPIs. She supports all markets with optimisation of Webloyalty partners with a view to increase customer joins. Leading acquisition projects, Benedicte enables enhanced capability for enrolments and new acquisition channels. 

Background
Benedicte’s vast background in heading up Business Development, Operations and New Markets’ teams has provided her with extensive knowledge in developing affiliate strategies across multiple industries. Her career has seen her previously work at Gambling Affiliation and Frank Salt Real Estate, before joining Webloyalty. 

Influence
Myriam leads the merchandising team, driving incremental value for Webloyalty’s product portfolio through a vast network of affiliate merchants. She helps businesses build more valuable customer relationship by developing propositions and delivering on-going incentives that continues to engage and reward customers.

Background
Before joining Webloyalty, Myriam was driving the digital advertising strategy for entertainment and subscription-based programs at Zodiak Media (DeAgostini Group) and then Connexia, a marketing & communication data-driven agency in Milan. She led the advertising media plan across all digital channels for clients including Mondadori, MSC Cruises and RAI.

nInfluence
Kirstin is responsible for maintaining a great customer experience across all Webloyalty territories. She oversees the product engagement & retention teams, and works closely with Development and Production, to ensure all products are built and delivered to the highest quality for members. With a customer-first approach, she manages the quality of deliverability of our contact centres.

Background
Kirstin has extensive experience developing and executing multichannel strategies, managing digital marketing campaigns and delivering customer value, which she gained from Digital Marketing management at Kempinski Hotels, DragonFly Media Agency and the Golden Tulip Hospitality Group.