Improving customer engagement whilst maximising revenue

The Webloyalty Difference

ProvenPlatform

A proven platform

Webloyalty’s pioneering reward platforms are trusted by leading retailers across the UK. Our comprehensive, scalable solutions are tailored to your specific business needs, brand style and customer touchpoints to deliver measurably better results.

ShopperIntelligence

Shopper intelligence

Webloyalty’s valuable insights are data-driven. We empower clients to create more meaningful and magnetic shopping experiences through continuous testing and learning, understanding and optimising what works best to gain and retain more loyalty.

RewardingExperiences

More rewarding experiences

Webloyalty’s customer-focused approach ensures we create consistent value for clients and shoppers while ensuring the process is refreshingly quick and simple. By integrating subtly and efficiently with the shopper experience, anytime and anywhere, everyone benefits.

Last year, our rewards platform improved average order value by 30%, increased frequency of purchase to 4 times per month and generated over £30m in referral commission for our partners.
What could our difference mean to your business?

The way we work

Collaborative

We work in partnership with retailers across the UK, big and small, online and offline, sharing our specialist expertise and strategic insight to nurture the value of every customer transaction.

Outcome-driven

We like to talk about loyalty and retention, but results speak for themselves. Everything we do is focused on our partners’ success. That’s why we test and enhance our approach to monetisation constantly.

Forward-thinking

We’re first to market with new customer engagement solutions and our influential insights are a voice of authority in the industry. Proactive and catalytic, we push the boundaries to create positive behaviour change.

Partners in prosperity

Just a few of the many retailers we help on a regular basis

Your loyal team

We’re a diverse team with experience across the sectors in which our clients operate coming from backgrounds such as retail, travel, marketing, and professional services. This combination of relevant industry experience, expert knowledge and a proactive approach helps us meet our clients’ objectives every time.

We pride ourselves on our professional yet personalised approach, always striving to do the best for our customers and clients. Our guiding belief is that your success is our success.

Dominic West

Managing Director, Northern Europe

Richard Piper

Senior Director of New Business Development

Martin Truong

Marketing Director, Northern Europe

Anne Watson

Director of Partnerships

Maëva Gaultier

VP Product & Marketing

Michelle Fotopoulou

Senior Director of Platform Innovation

Myriam Giardini

Merchandising and Rewards Director

Ines de Bufala

Product Operations & Customer Experience Director
Dominic West
Managing Director, Northern Europe

Influence
Dom leads the Northern Europe business and is responsible for growth across the region and the development of our partner offerings, drawing upon a proven track record for building highly effective relationships and managing their growth.

Background
Dom has held a number of senior marketing and account management roles. Prior to Webloyalty, he spent seven years as Group Marketing Manager at Euromoney Institutional Investor, a constituent of the FTSE 250 Index, and one of Europe’s largest online business and finance information and media companies, where he evolved the direct marketing strategy for many of Euromoney’s top financial and legal publications. Prior to that, he spearheaded a new direct marketing division at De Agostini UK, the leading partwork publisher in the UK. Joining in 2007, essentially as a start-up, Dom lead the Webloyalty team in building new client relationships and securing retention across the UK.

Richard Piper
Senior Director of New Business Development

Influence
Richard currently heads up Webloyalty’s business development. His responsibility is the company’s territorial growth, attracting and developing key eCommerce partnerships across Europe.

Background
Before joining Webloyalty, Richard developed new business and marketing strategies at Equifax and Dun & Bradstreet where he worked with high calibre brands such as Canon, GroupM, eBay, IHG, EE, Asda, Office Depot, Vodafone and Hermes. Drawing on a deep understanding of the commercial drivers for retailers and a well-honed ability to spot the right opportunities, he plays a key role in leading industry conversations around secondary revenue, investigating how UK retailers are looking beyond core offerings to drive new revenue streams.

Martin Truong
Marketing Director, Northern Europe

Influence
Martin leads Webloyalty’s Communications and Digital team across Northern Europe. His responsibilities include; marketing strategy, brand management, content strategy, reputation management, trade marketing and PR, for both Webloyalty and its associated market-leading products.

Background
Martin is an established marketing leader in the media and advertising industry. Prior to Webloyalty, he was responsible for the development and implementation of new business and marketing strategies at venture capital firm, Miroma Ventures, and several leading media and advertising organisations including ISBA (one of the industry’s most senior and influential membership bodies), breakfast broadcaster GMTV, and WPP outdoor advertising specialist Kinetic.

Anne Watson
Director of Partnerships

Influence
Joining Webloyalty in 2010, Anne was pivotal in cementing Webloyalty’s long-standing client relationships, securing high client retention rates across the portfolio. Today, she oversees all client operations, optimisation and engagement – responsible for retention strategy and building partnerships with new clients. Anne has successfully expanded partnerships across international markets and delivered innovative commercial and technological solutions to ensure clients achieve their business objectives.

Background
Prior to joining Webloyalty, Anne came up through the affiliate marketing industry, spending 5 years at AffiliateFuture and its sister companies across the Progressive Digital Media Group, where she spearheaded the SEO, Email and PPC marketing strategy for key advertisers and the group’s media properties. This culminated in the development of AffiliateFuture’s Travel API Engine where she built relationships with travel advertisers, managed a team to onboard their booking APIs and worked with publishers to distribute that data.

Maëva Gaultier
VP Product & Marketing

Influence
Maëva leads our centre of excellence in Nyon, Switzerland, defining the marketing strategy for acquisition, retention, product and innovation teams. She is responsible for smart acquisition paths, product experience and robust retention mechanics. Her ROI-focused mindset and marketing vision consistently delivers results and value for partners.

Background
With an educational background in Social Psychology and Marketing, Maëva previously worked in a creative communication agency as marketing and strategy director in Luxembourg and then in entertainment and subscription-based programs such as Vivendi Mobile Entertainment in Paris as Acquisition manager.

Michelle Fotopoulou
Senior Director of Platform Innovation

Influence
Michelle is responsible for Webloyalty’s future-thinking approach to its product and marketing propositions, challenging existing processes and scoping the right innovations to ensure Webloyalty are progressive partners, addressing tomorrow’s opportunities.

Background
Prior to Webloyalty, Michelle worked as a consultant and project manager for top technology brands such as VMware, Salesforce and Oracle, guiding marketing strategy, lead-generation and mobile capability development.

Myriam Giardini
Merchandising and Rewards Director

Influence
Myriam leads the merchandising team, driving incremental value for Webloyalty’s product portfolio through a vast network of affiliate merchants. She helps businesses build more valuable customer relationship by developing propositions and delivering on-going incentives that continues to engage and reward customers.

Background
Before joining Webloyalty, Myriam was driving the digital advertising strategy for entertainment and subscription-based programs at Zodiak Media (DeAgostini Group) and then Connexia, a marketing & communication data-driven agency in Milan. She led the advertising media plan across all digital channels for clients including Mondadori, MSC Cruises and RAI.

Ines de Bufala
Product Operations & Customer Experience Director

Influence
Ines is responsible for maintaining a great customer experience across all Webloyalty territories. She overseas product specialists, and works closely with development and production teams to ensure all products are built and delivered to the highest quality for members. With a customer-first approach, she manages the quality of deliverability of our contact centres.

Background
Ines has extensive experience building and developing multichannel strategies, managing product operations and delivering customer value, which she gained from marketing management at Ikea, Ulises Interactive (Planeta) and Restalo.