Improving customer engagement whilst maximising revenue
The Webloyalty Difference
A proven platform
Webloyalty’s pioneering reward platforms are trusted by leading retailers across the UK. Our comprehensive, scalable solutions are tailored to your specific business needs, brand style and customer touchpoints to deliver measurably better results.
Webloyalty’s valuable insights are data-driven. We empower clients to create more meaningful and magnetic shopping experiences through continuous testing and learning, understanding and optimising what works best to gain and retain more loyalty.
More rewarding experiences
Webloyalty’s customer-focused approach ensures we create consistent value for clients and shoppers while ensuring the process is refreshingly quick and simple. By integrating subtly and efficiently with the shopper experience, anytime and anywhere, everyone benefits.
The way we work
We work in partnership with retailers across the UK, big and small, online and offline, sharing our specialist expertise and strategic insight to nurture the value of every customer transaction.
We like to talk about loyalty and retention, but results speak for themselves. Everything we do is focused on our partners’ success. That’s why we test and enhance our approach to monetisation constantly.
We’re first to market with new customer engagement solutions and our influential insights are a voice of authority in the industry. Proactive and catalytic, we push the boundaries to create positive behaviour change.
Partners in prosperity
Your loyal team
We’re a diverse team with experience across the sectors in which our clients operate coming from backgrounds such as retail, travel, marketing, and professional services. This combination of relevant industry experience, expert knowledge and a proactive approach helps us meet our clients’ objectives every time.
We pride ourselves on our professional yet personalised approach, always striving to do the best for our customers and clients. Our guiding belief is that your success is our success.
Ines de Bufala
Dom leads the Northern Europe business and is responsible for growth across the region and the development of our partner offerings, drawing upon a proven track record for building highly effective relationships and managing their growth.
Dom has held a number of senior marketing and account management roles. Prior to Webloyalty, he spent seven years as Group Marketing Manager at Euromoney Institutional Investor, a constituent of the FTSE 250 Index, and one of Europe’s largest online business and finance information and media companies, where he evolved the direct marketing strategy for many of Euromoney’s top financial and legal publications. Prior to that, he spearheaded a new direct marketing division at De Agostini UK, the leading partwork publisher in the UK. Joining in 2007, essentially as a start-up, Dom lead the Webloyalty team in building new client relationships and securing retention across the UK.
Richard currently heads up Webloyalty’s business development. His responsibility is the company’s territorial growth, attracting and developing key eCommerce partnerships across Europe.
Before joining Webloyalty, Richard developed new business and marketing strategies at Equifax and Dun & Bradstreet where he worked with high calibre brands such as Canon, GroupM, eBay, IHG, EE, Asda, Office Depot, Vodafone and Hermes. Drawing on a deep understanding of the commercial drivers for retailers and a well-honed ability to spot the right opportunities, he plays a key role in leading industry conversations around secondary revenue, investigating how UK retailers are looking beyond core offerings to drive new revenue streams.
Martin leads Webloyalty’s Communications and Digital team across Northern Europe. His responsibilities include; marketing strategy, brand management, content strategy, reputation management, trade marketing and PR, for both Webloyalty and its associated market-leading products.
Martin is an established marketing leader in the media and advertising industry. Prior to Webloyalty, he was responsible for the development and implementation of new business and marketing strategies at venture capital firm, Miroma Ventures, and several leading media and advertising organisations including ISBA (one of the industry’s most senior and influential membership bodies), breakfast broadcaster GMTV, and WPP outdoor advertising specialist Kinetic.
Joining Webloyalty in 2010, Anne was pivotal in cementing Webloyalty’s long-standing client relationships, securing high client retention rates across the portfolio. Today, she oversees all client operations, optimisation and engagement – responsible for retention strategy and building partnerships with new clients. Anne has successfully expanded partnerships across international markets and delivered innovative commercial and technological solutions to ensure clients achieve their business objectives.
Prior to joining Webloyalty, Anne came up through the affiliate marketing industry, spending 5 years at AffiliateFuture and its sister companies across the Progressive Digital Media Group, where she spearheaded the SEO, Email and PPC marketing strategy for key advertisers and the group’s media properties. This culminated in the development of AffiliateFuture’s Travel API Engine where she built relationships with travel advertisers, managed a team to onboard their booking APIs and worked with publishers to distribute that data.
Maëva leads our centre of excellence in Nyon, Switzerland, defining the marketing strategy for acquisition, retention, product and innovation teams. She is responsible for smart acquisition paths, product experience and robust retention mechanics. Her ROI-focused mindset and marketing vision consistently delivers results and value for partners.
With an educational background in Social Psychology and Marketing, Maëva previously worked in a creative communication agency as marketing and strategy director in Luxembourg and then in entertainment and subscription-based programs such as Vivendi Mobile Entertainment in Paris as Acquisition manager.
Michelle is responsible for Webloyalty’s future-thinking approach to its product and marketing propositions, challenging existing processes and scoping the right innovations to ensure Webloyalty are progressive partners, addressing tomorrow’s opportunities.
Prior to Webloyalty, Michelle worked as a consultant and project manager for top technology brands such as VMware, Salesforce and Oracle, guiding marketing strategy, lead-generation and mobile capability development.
Myriam leads the merchandising team, driving incremental value for Webloyalty’s product portfolio through a vast network of affiliate merchants. She helps businesses build more valuable customer relationship by developing propositions and delivering on-going incentives that continues to engage and reward customers.
Before joining Webloyalty, Myriam was driving the digital advertising strategy for entertainment and subscription-based programs at Zodiak Media (DeAgostini Group) and then Connexia, a marketing & communication data-driven agency in Milan. She led the advertising media plan across all digital channels for clients including Mondadori, MSC Cruises and RAI.
Ines is responsible for maintaining a great customer experience across all Webloyalty territories. She overseas product specialists, and works closely with development and production teams to ensure all products are built and delivered to the highest quality for members. With a customer-first approach, she manages the quality of deliverability of our contact centres.
Ines has extensive experience building and developing multichannel strategies, managing product operations and delivering customer value, which she gained from marketing management at Ikea, Ulises Interactive (Planeta) and Restalo.