Improving business value through bespoke API integration
Funky Pigeon, part of WH Smiths group, were looking to increase the life time value and brand loyalty of its customers.
Webloyalty helped Funky Pigeon by developing a completely new bespoke customer engagement solution that improves the customer experience and rewards customers for their loyalty. The idea was to influence customers to entice repeat purchases. Those who typically make one purchase per year are encouraged to return to make further online purchases of their personalised greeting cards and gifts. On top of this, we aimed to encourage loyal behaviour too by enticing customers to use their Funky Pigeon account/wallet.
Customers were given the opportunity to join My Funky Rewards, an API-driven customer engagement solution.
This bespoke solution offered new members the opportunity to claim a welcome reward (£6.87) that is instantly credited to a Funkypigeon.com wallet, encouraging members to make a second purchase.
All metrics for the second purchase were tracked via the API integration, offering unprecedented shopper intelligence on repeat purchases, average order value, frequency of purchase and lifetime value.
A third of My Funky Rewards members went on to make a second purchase within the first 6 weeks of membership.
Of the members who redeemed their reward and went onto purchase more credit, an impressive 66% went onto make a third purchase, thus providing the perfect mechanism to maximise sales, increase lifetime value and brand loyalty from Funky Pigeon’s customer base.
Very excited to have launched our own loyalty programme that offers our customers such a high value, benefits-rich proposition, whilst continuing to generate significant incremental revenue for the business. Encouraging customers to make a repeat purchase within six weeks makes a huge impact on our profitability, and we see this happening with My Funky Rewards.
Founder – Funky Pigeon
About Funky Pigeon
Funky Pigeon is a market leading online personalised greeting cards and gift business, specialising in helping customers create a memorable and keepsake present or card for any occasion, shipping out from its own production facility.
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