Generating bottom-line revenue from moment of launch
Wowcher approached Webloyalty to mitigate lost revenues for their international travel-related business during Covid by building a secondary revenue stream.
Wowcher was seeking a solution that could be easily implemented, without putting undue strain on internal resources – generating revenue from day one.
Webloyalty helped increasing the value of each interaction and deliver a more rewarding shopping experience for Wowcher’s customers, while helping management reach their financial goals.
up to 4%
Our revenue generation solution instantly delivered significant bottom-line revenue from the moment the programme launched. Following continuous optimisation from our dedicated Account Management team, Webloyalty is now responsible for up to 4% of Wowcher’s profitability contributions.
Webloyalty has now become Wowcher’s largest ancillary revenue driver, responsible for over 33% of the business’ secondary revenue contributions with minimal resource requirements cannibalising the bottom line.
On top of meeting Wowcher’s key objectives, Webloyalty also achieved a 25% increase in profit margin for items under £10. This meant that high-converting, impulse purchases of products under £10 could finally be given more prominence in marketing spend – previously not promoted due to costs outweighing profitability.
We’ve been able to find value in marketing lower cash margin, higher frequency products as the return on investment increases greatly with Webloyalty’s service. The real value of Webloyalty is that it is extremely simple to implement, requires almost no management bandwidth and it doesn’t cannibalise core site revenues.
Director of Innovation – Wowcher
Founded in 2011, Wowcher is a diverse promotion marketplace, providing customers with vouchers and savings on local businesses, travel, and consumer goods. A Wowcher is a voucher that saves money on a product, experience or service when redeemed with a designated merchant featured on their website. Wowcher has over 20 million people accessing their website for promotions and discounts across the UK and Ireland.
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