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According to a Webloyalty report on UK Christmas Trends for 2015, this year’s holiday season is looking promising for UK retailers. On average, consumers will devote 10 hours to spend their overall budget of £442, which includes gifts, food and drink and seasonal non-food items, for a total estimated at £16.481 billion in total Christmas […]
Today’s fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, Managing Director of Webloyalty Northern Europe, discusses five areas which retailers should focus on when trying to create a strong brand identity to attract the modern customer. How to build your brand In today’s hyper-competitive market, bricks and mortar […]
The emergence and adoption of new technologies is having a significant impact on the consumer purchasing process The rise of mcommerce In relation to mobile technology – and smartphones in particular – is blurring the lines as to where consumers are shopping, with the modern consumer being able to purchase from anywhere. Mobile as a […]