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4 min read

UK retailers should better target Black Friday discounts

Black Friday sales are expected to reach almost £1.7 billion this year, according to Webloyalty’s 2016 report on UK Christmas Trends, with a much more modest growth of 5.4% compared to 20% in 2015. This 25 November is set to be a start point for Christmas shopping for many UK shoppers again this year as […]

3 min read

Time for UK retailers to rethink where they spend their ad budget

When asked what tools they use to make purchase decisions, UK consumers put online research (57%), word of mouth from friends (56%) and personal experience (51%) at the very top of the list, according to Webloyalty’s report, The Unfaithful Consumer. So why are retailers still spending 50% of their marketing budget, which reached £15.8 billion […]

4 min read

Focusing on non-retail activities can bolster revenues

UK retailers put a lot of time and effort developing and investing in their core business. But nowadays, consumers spend a growing portion of their disposable income on non-shopping activities such as eating out and other leisure pursuits. In such a climate, retailers who dare to branch out into non-traditional areas and leverage their existing […]

4 min read

Don’t count physical retail destinations out just yet

In recent years, UK retailers have worked hard to offer consumers a broader variety of channels and touchpoints to accommodate their shopping needs. But what impact has this had on bricks-and-mortar shops? Are they still relevant in the age of ecommerce? It would be easy to discount them but, according to Webloyalty’s report, The Unfaithful […]

4 min read

Technology, double-edged sword for consumer loyalty

More than any other factor, technology has changed the face of the UK retail industry in the last decade. Consumers today “have much more choice over how and where they shop, mostly thanks to the rise of online and digital,” shows Webloyalty’s most recent report, The Unfaithful Consumer. Connected retailers also have access to markets that […]

3 min read

Good shopping experience remains key driver of consumer loyalty

It would be easy to forget in this age of online shopping that a positive experience remains essential to capture and retain consumer loyalty. That’s one of the key findings in Webloyalty’s most recent report, The Unfaithful Consumer. With more than 50% of consumers saying they decide where to shop based on their personal experience, retailers […]

3 min read

Can UK retailers recapture the heart of the unfaithful consumer?

According to Webloyalty’s most recent report, The Unfaithful Consumer, this is a time of unprecedented change for UK retailers. Today’s shoppers are better educated, want value for money, use many tools to do their research, and are more time-strapped than ever. Perhaps even more importantly, they now control the retail exchange and are not afraid […]