Webloyalty partnered with Cebr to conduct a survey of UK consumers and senior retail leaders to analyse the challenges facing consumers and retailers today.
Loyalty & Rewards
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Household budgets and disposable income are expected to fall, with reduced consumer spending in 2023. So how can retailers preserve their profits as the cost-of-living crisis deepens?
Monetisation can simplistically be described as the action of taking an asset and turning it into money, which during these tough times when retailers need to look at all aspects of their businesses, clearly represents an opportunity to derive additional revenue streams. At this time, we are seeing cost of living pressures sweep the nation […]
15 years ago, loyalty was simply about points. Tesco had its Clubcard, Boots the Advantage card and various other retailers used a loyalty system to reward shoppers who repeated purchases. So, in today’s world of ever-growing data insights and with the latest digital technology, how has loyalty developed? The aim of loyalty schemes in the […]
Ben Stirling, Managing Director of Northern Europe for Webloyalty discusses whether Black Friday is really worth it for retailers or is the Black Friday shopping tradition merely a substitute for an effective loyalty programme. Clear branding, breadth of product, personalisation and a fantastic consumer experience all help to maintain customers that offer high average order […]
Webloyalty has bolstered its senior leadership team with the appointment of Ben Stirling as Managing Director, Northern Europe. Joining the company from Expedia Partner Solutions, Ben Stirling has extensive knowledge of building effective partnerships and managing the successful growth of new divisions. Prior to this, Ben’s previous role was in digital marketing as a director […]
Myriam Giardini, our Director of Product Marketing discusses the rise of cashback websites and the increasing trend of deal-driven consumers. Myriam is responsible for defining the strategy and value proposition for the Webloyalty product portfolio. Her expertise is in proposing the best deals and offers to our members, so that they save money and earn […]