Ben Stirling, Managing Director of Northern Europe for Webloyalty discusses whether Black Friday is really worth it for retailers or is the Black Friday shopping tradition merely a substitute for an effective loyalty programme. Clear branding, breadth of product, personalisation and a fantastic consumer experience all help to maintain customers that offer high average order […]
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Webloyalty has bolstered its senior leadership team with the appointment of Ben Stirling as Managing Director, Northern Europe. Joining the company from Expedia Partner Solutions, Ben Stirling has extensive knowledge of building effective partnerships and managing the successful growth of new divisions. Prior to this, Ben’s previous role was in digital marketing as a director […]
Myriam Giardini, our Director of Product Marketing discusses the rise of cashback websites and the increasing trend of deal-driven consumers. Myriam is responsible for defining the strategy and value proposition for the Webloyalty product portfolio. Her expertise is in proposing the best deals and offers to our members, so that they save money and earn […]
To celebrate the 10th anniversary of Webloyalty generating secondary revenue for ecommerce businesses in the UK, we are giving you the opportunity to win a Google Home voice activated personal assistant. Advances in technology over the past 10 years have had a huge impact on the ecommerce industry so we saw it fitting that we give […]
The slowdown in the economy has created a more demanding, more discriminating customer. Consumers are thinking more carefully about what and why they’re purchasing. In turn, this means retailers have to work much harder at interpreting and delivering what customers want and value. Unfortunately, this task has been made much more complicated by the fragmented […]