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TripAdvisor is revolutionising the way in which we research out holidays in the UK. Almost half of us (43%) now use TripAdvisor as a research tool prior to booking our main holiday. Recommendations on TripAdvisor are now the favourite route of holiday research, becoming far more popular than suggestions from friends and family, which only […]
How do Brits holiday? Webloyalty partnered with TNS to find out how people research and book holidays. This research revealed that eight out of ten Brits can’t go away without being online while abroad. Only 16% of Brits turn off all their devices when they go on holiday. ‘Digital Destinations’ highlights the different ways consumers approach […]
Looking at our soon-to-be-released report on the Connected Consumer, we explore the behaviour of UK online shoppers. 16 retail websites visited each week With the vast majority of people owning at least one device that can access the internet, today’s consumer is truly connected. On average, online consumers spend some 225 minutes per week shopping […]
Today’s fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, Managing Director of Webloyalty Northern Europe, discusses five areas which retailers should focus on when trying to create a strong brand identity to attract the modern customer. How to build your brand In today’s hyper-competitive market, bricks and mortar […]
With Easter fast approaching, new research by leading ecommerce partner Webloyalty reveals an expected increase in retail spending over the Easter period. 3.2% growth in the overall Easter retail market is predicted this year, despite continuing consumer concerns about personal finances. Spending on food and drink is expected to increase notably to £2.1bn – a […]
Over the past few weeks the Webloyalty team has been discussing insights taken from a recent research report looking at the future of retail. Today we would like to introduce the next section, looking at the findings. Who’s spending? According to the retail report, while the consumer economy is set to experience a relative recovery up […]
The future of retail and its sectors are being driven by uneven growth. In the last Webloyalty blog, The current state of retail and its growth rates, we showed an overview of how retail sectors were affected by the recession. Some sectors are performing very well, others are continuing to struggle. This week’s blog reviews […]