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When asked what tools they use to make purchase decisions, UK consumers put online research (57%), word of mouth from friends (56%) and personal experience (51%) at the very top of the list, according to Webloyalty’s report, The Unfaithful Consumer. So why are retailers still spending 50% of their marketing budget, which reached £15.8 billion […]
UK retailers put a lot of time and effort developing and investing in their core business. But nowadays, consumers spend a growing portion of their disposable income on non-shopping activities such as eating out and other leisure pursuits. In such a climate, retailers who dare to branch out into non-traditional areas and leverage their existing […]
In recent years, UK retailers have worked hard to offer consumers a broader variety of channels and touchpoints to accommodate their shopping needs. But what impact has this had on bricks-and-mortar shops? Are they still relevant in the age of ecommerce? It would be easy to discount them but, according to Webloyalty’s report, The Unfaithful […]
More than any other factor, technology has changed the face of the UK retail industry in the last decade. Consumers today “have much more choice over how and where they shop, mostly thanks to the rise of online and digital,” shows Webloyalty’s most recent report, The Unfaithful Consumer. Connected retailers also have access to markets that […]
It would be easy to forget in this age of online shopping that a positive experience remains essential to capture and retain consumer loyalty. That’s one of the key findings in Webloyalty’s most recent report, The Unfaithful Consumer. With more than 50% of consumers saying they decide where to shop based on their personal experience, retailers […]
Since 1 April 2016, workers 25 and above must be paid £7.20 an hour (up from £6.50) in a series of gradual increases culminating with a National Living Wage of £9 an hour by 2020. The change is likely to be very popular with the affected 1.3 million workers but what does it mean for […]
According to Digital Destinations, a report by Webloyalty, creating a connected seamless experience before and during holidays leads to benefits for both consumers and travel retailers as satisfied customers are more likely to be loyal, interested in purchasing add-on products, and willing to repeat the experience. In 2015, 61% of UK people took at least […]