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Looking at our soon-to-be-released report on the Connected Consumer, we explore the behaviour of UK online shoppers. 16 retail websites visited each week With the vast majority of people owning at least one device that can access the internet, today’s consumer is truly connected. On average, online consumers spend some 225 minutes per week shopping […]
Today’s fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, Managing Director of Webloyalty Northern Europe, discusses five areas which retailers should focus on when trying to create a strong brand identity to attract the modern customer. How to build your brand In today’s hyper-competitive market, bricks and mortar […]
With Easter fast approaching, new research by leading ecommerce partner Webloyalty reveals an expected increase in retail spending over the Easter period. 3.2% growth in the overall Easter retail market is predicted this year, despite continuing consumer concerns about personal finances. Spending on food and drink is expected to increase notably to £2.1bn – a […]
Over the past few weeks the Webloyalty team has been discussing insights taken from a recent research report looking at the future of retail. Today we would like to introduce the next section, looking at the findings. Who’s spending? According to the retail report, while the consumer economy is set to experience a relative recovery up […]
The future of retail and its sectors are being driven by uneven growth. In the last Webloyalty blog, The current state of retail and its growth rates, we showed an overview of how retail sectors were affected by the recession. Some sectors are performing very well, others are continuing to struggle. This week’s blog reviews […]
The slowdown in the economy has created a more demanding, more discriminating customer. Consumers are thinking more carefully about what and why they’re purchasing. In turn, this means retailers have to work much harder at interpreting and delivering what customers want and value. Unfortunately, this task has been made much more complicated by the fragmented […]
The emergence and adoption of new technologies is having a significant impact on the consumer purchasing process The rise of mcommerce In relation to mobile technology – and smartphones in particular – is blurring the lines as to where consumers are shopping, with the modern consumer being able to purchase from anywhere. Mobile as a […]