Holiday research infographic – Digital Destinations

This holiday research infographic looks at the key findings from Webloyalty’s Digital Destinations report. Join the discussion on Twitter @WebloyaltyUK

Digital Destinations holiday research Infographic

Digital Destinations holiday research Infographic

Researching our holiday

  • 43% of us use TripAdvisor
  • 22% look at holiday brochures
  • 26% of us use Facebook for research

Booking our holiday

  • One in four use price comparison sites
  • 73% of us book our holidays online
  • 37% of package deals are booked with a High Street travel agent
  • 27% book with a High Street travel agent
  • 8% of us now booking holidays through apps

During our holiday

  • 33% of us are researching and booking activities whilst abroad
  • 90% of those online will use hotel WiFi
  • 84% of us stay online during our holidays
  • Men are more active online than women

After the holiday

  • When we are back from our holiday, a third of us upload photos
  • 26% of those over 55 post reviews

View Webloyalty’s full  Digital Destinations holiday research report.