Digital transforming the holiday experience

How do Brits holiday? Webloyalty partnered with TNS to find out how people research and book holidays. This research revealed that eight out of ten Brits can’t go away without being online while abroad. Only 16% of Brits turn off all their devices when they go on holiday.

‘Digital Destinations’ highlights the different ways consumers approach researching and purchasing holidays. The report illustrates challenges – and opportunities – for leisure and travel brands in this evolving market.

‘Digital Destinations: How the web is shaping today’s holiday experience’ will be published on the Webloyalty website in early June.