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Black Friday may be an American tradition but it has become very popular in the UK. An upcoming Webloyalty report on UK Christmas Trends for 2015 shows that 57% of consumers plan to shop on November 27 and sales are expected to top £1.6 billion making Black Friday one of the most important days of […]
While most fashion retailers continue to dance to the drum of the changing seasons, a growing number of consumers are looking for a more sustainable and ethical approach to revamping their wardrobe. In a connected world, shoppers are increasingly aware of unfair labour practices in developing countries brought on by the demand for cheap and […]
This holiday research infographic looks at the key findings from Webloyalty’s Digital Destinations report. Join the discussion on Twitter @WebloyaltyUK Researching our holiday 43% of us use TripAdvisor 22% look at holiday brochures 26% of us use Facebook for research Booking our holiday One in four use price comparison sites 73% of us book our holidays […]
TripAdvisor is revolutionising the way in which we research out holidays in the UK. Almost half of us (43%) now use TripAdvisor as a research tool prior to booking our main holiday. Recommendations on TripAdvisor are now the favourite route of holiday research, becoming far more popular than suggestions from friends and family, which only […]
How do Brits holiday? Webloyalty partnered with TNS to find out how people research and book holidays. This research revealed that eight out of ten Brits can’t go away without being online while abroad. Only 16% of Brits turn off all their devices when they go on holiday. ‘Digital Destinations’ highlights the different ways consumers approach […]
Looking at our soon-to-be-released report on the Connected Consumer, we explore the behaviour of UK online shoppers. 16 retail websites visited each week With the vast majority of people owning at least one device that can access the internet, today’s consumer is truly connected. On average, online consumers spend some 225 minutes per week shopping […]
Today’s fickle shopper means that having a strong brand is more important than ever. Guy Chiswick, Managing Director of Webloyalty Northern Europe, discusses five areas which retailers should focus on when trying to create a strong brand identity to attract the modern customer. How to build your brand In today’s hyper-competitive market, bricks and mortar […]