Consumer Insight

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3 min read

Service is most likely factor to cause customer defection

In the last few years, UK retailers have invested money, time and energy to respond to the changing needs and wants of consumers. But despite their efforts, almost 75% of consumers are dissatisfied with some aspect of the shopping experience, according to Webloyalty’s latest report, The Unfaithful Consumer. It seems that in their quest to […]

5 min read

Rise of National Living Wage not all gloom and doom for retailers

Since 1 April 2016, workers 25 and above must be paid £7.20 an hour (up from £6.50) in a series of gradual increases culminating with a National Living Wage of £9 an hour by 2020. The change is likely to be very popular with the affected 1.3 million workers but what does it mean for […]

5 min read

The connected traveller

According to Digital Destinations, a report by Webloyalty, creating a connected seamless experience before and during holidays leads to benefits for both consumers and travel retailers as satisfied customers are more likely to be loyal, interested in purchasing add-on products, and willing to repeat the experience. In 2015, 61% of UK people took at least […]

4 min read

Black Friday becoming launching pad for UK Christmas shopping

Black Friday may be an American tradition but it has become very popular in the UK. An upcoming Webloyalty report on UK Christmas Trends for 2015 shows that 57% of consumers plan to shop on November 27 and sales are expected to top £1.6 billion making Black Friday one of the most important days of […]

3 min read

Retailers take heed; slow fashion is on the rise

While most fashion retailers continue to dance to the drum of the changing seasons, a growing number of consumers are looking for a more sustainable and ethical approach to revamping their wardrobe. In a connected world, shoppers are increasingly aware of unfair labour practices in developing countries brought on by the demand for cheap and […]

1 min read

Holiday research infographic – Digital Destinations

This holiday research infographic looks at the key findings from Webloyalty’s Digital Destinations report. Join the discussion on Twitter @WebloyaltyUK Researching our holiday 43% of us use TripAdvisor 22% look at holiday brochures 26% of us use Facebook for research Booking our holiday One in four use price comparison sites 73% of us book our holidays […]

1 min read

Tripadvisor more popular than family and friends when researching holidays

TripAdvisor is revolutionising the way in which we research out holidays in the UK. Almost half of us (43%) now use TripAdvisor as a research tool prior to booking our main holiday. Recommendations on TripAdvisor are now the favourite route of holiday research, becoming far more popular than suggestions from friends and family, which only […]