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The last 2 years have been a roller coaster ride as people are now set in hybrid working environments and have adapted to new ways of living. Yet one industry has been hit harder than most since 2020 and has managed to find its feet again, with an outlook of positivity in 2022. Two years […]
15 years ago, loyalty was simply about points. Tesco had its Clubcard, Boots the Advantage card and various other retailers used a loyalty system to reward shoppers who repeated purchases. So, in today’s world of ever-growing data insights and with the latest digital technology, how has loyalty developed? The aim of loyalty schemes in the […]
The importance of customer retention shouldn’t be underestimated. Loyal customers are likely to buy more often from you and spend more money on each purchase. Keeping customers undoubtedly costs less than continually acquiring new ones. Unfortunately, many companies still focus much of their budget on attracting new first timers as opposed to allocating efforts towards […]
Capturing the attention of today’s consumer is getting more and more difficult over time and in 2022, the landscape of the retail industry has changed to unprecedented circumstances. Now more than ever, it’s up to retailers to build engaging experiences to ensure they are not only enticing new customers but also retaining their attention too. […]
What is happening to the world of eCommerce? eCommerce has undergone a turbulent couple of years but there was a significant change with it being one of the few industries that were advantageous during the pandemic. Prior to COVID-19, eCommerce contributed to just below 20% of retail sales but that figure vastly increased in the […]
Launching the annual Digital Retail Innovations 2021 report We are delighted to be sponsoring Retail Insider’s Digital Retail Innovations report 2021, taking an in-depth look at the Top 60 Retail innovations of the year, including the likes of IKEA Studio, Too Good To Go and Amazon One. With COVID-19 causing major disruption to the retail […]
Tech has needed to accelerate to enable customer retention In what was the first in-person event Webloyalty has been to in over a year, it was an exciting time to visit the Travolution European Summit 2021 and get back to networking in person at the Kia Oval. With the travel industry in particular heavily impacted […]