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3 min read

Define your loyalty model before you measure it

Consumer loyalty is worth its weight in gold in the retail industry. However, as explored in our latest Unfaithful Consumer 2 report, consumer loyalty is becoming more complex as discerning consumer priorities evolve. Today‚Äôs digitally-connected consumers are primed to comparison shop, making it challenging to drive repeat purchase and on-going customer engagement. As Webloyalty research […]

5 min read

Subscription Services: The Key to Customer Loyalty?

Richard Piper, our Business Development Director discusses the thriving sector of subscription based services and how offering a paid for loyalty programme can drive customer retention. The question all retailers ask themselves, what is the key to customer loyalty? Cultivating long term relationships with your customers is vital to the success of most businesses. However consumer loyalty to […]

4 min read

The Leisure and Hospitality Sector Paving the Way for Sustainability Innovation

Chloe Hall, Marketing Executive for Webloyalty and advocate for sustainable living discusses the increasing trend of sustainability innovation in the leisure and hospitality sector. It’s clear to me that modern consumers are becoming increasingly aware of their role in generating a more sustainable and environmentally friendly world. According to recent research, a third of consumers […]

5 min read

Black Friday: Does The Effort Match the Reward?

Ben Stirling, Managing Director of Northern Europe for Webloyalty discusses whether Black Friday is really worth it for retailers or is the Black Friday shopping tradition merely a substitute for an effective loyalty programme. Clear branding, breadth of product, personalisation and a fantastic consumer experience all help to maintain customers that offer high average order […]

4 min read

The Future Retail Strategies Congress 2018: What Retailers Need to Know

Last week we attended the Future Retail Strategies Congress, an inspiring event focused on the challenges and opportunities ahead for the retail industry. Our Business Development Manager, Luke-Krystian Robinson tells us about his top takeaways from the two-day event. Ai and Machine Learning uncover the power of scarcity and urgency The online clothing retailer, ASOS, […]

1 min read

Join us at the Future Retail Strategies Congress 2018

Join us at the Future Retail Strategies Congress 2018 and learn how we can support your secondary revenue strategy in retail. We’ll be discussing our latest benchmarking study Beyond the Core II covering: How 70% of UK online retailers are driving a portion of their revenues from secondary sources (non-core revenue streams) Which of the four key types of […]

7 min read

Five APAC Retail Trends We Can Learn From

The Asia-Pacific region (APAC) is one of the most populated regions on earth and as well as one of the most diverse. The challenges that nations of the APAC demand creative thinking on the part of retailers due to the extreme demographics present in the region. With gaps in wealth, access to technology, and living […]