Loyalty & Rewards

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3 min read

Cashback programmes and the rise of the deal-focused shopper

Myriam Giardini, our Director of Product Marketing discusses the rise of cashback websites and the increasing trend of deal-driven consumers. Myriam is responsible for defining the strategy and value proposition for the Webloyalty product portfolio. Her expertise is in proposing the best deals and offers to our members, so that they save money and earn […]

2 min read

Webloyalty 10th Anniversary Competition

To celebrate the 10th anniversary of Webloyalty generating secondary revenue for ecommerce businesses in the UK,  we are giving you the opportunity to win a Google Home voice activated personal assistant. Advances in technology over the past 10 years have had a huge impact on the ecommerce industry so we saw it fitting that we give […]

2 min read

Understanding your customer

The slowdown in the economy has created a more demanding, more discriminating customer. Consumers are thinking more carefully about what and why they’re purchasing. In turn, this means retailers have to work much harder at interpreting and delivering what customers want and value. Unfortunately, this task has been made much more complicated by the fragmented […]