Subscribe to stay up to date with the latest incentives and rewards insights.
Selling an experience has always been more challenging than selling a product. With an experience, there is nothing to hold and feel, no way to try before you buy. But Virgin Holidays, with the help of design experience company, YourStudio, is reinventing the way that holidays are sold on the high street with a retail […]
Richard Piper, our Business Development Director discusses two fundamental but contrasting strategies: the retention of loyal customers versus the acquisition of new ones. We all know that repeat purchasers spend more and generate larger transactions, yet retailers spend far less time on retaining existing customers. If retailers are to find buoyancy and generate constant revenue in the modern […]
Ahead of the release of this year’s Digital Retail Innovation Report from Retail Insider in partnership with Webloyalty, we look back at some of the stars of the 2018’s edition to remind ourselves of some of the digital tools changing the face of retail. We spoke to Co-Founder of Streetbees Oliver May to understand how […]
Consumer loyalty is worth its weight in gold in the retail industry. However, as explored in our latest Unfaithful Consumer 2 report, consumer loyalty is becoming more complex as discerning consumer priorities evolve. Today’s digitally-connected consumers are primed to comparison shop, making it challenging to drive repeat purchase and on-going customer engagement. As Webloyalty research […]
Richard Piper, our Business Development Director discusses the thriving sector of subscription based services and how offering a paid for loyalty programme can drive customer retention. The question all retailers ask themselves, what is the key to customer loyalty? Cultivating long term relationships with your customers is vital to the success of most businesses. However consumer loyalty to […]
Chloe Hall, Marketing Executive for Webloyalty and advocate for sustainable living discusses the increasing trend of sustainability innovation in the leisure and hospitality sector. It’s clear to me that modern consumers are becoming increasingly aware of their role in generating a more sustainable and environmentally friendly world. According to recent research, a third of consumers […]
Ben Stirling, Managing Director of Northern Europe for Webloyalty discusses whether Black Friday is really worth it for retailers or is the Black Friday shopping tradition merely a substitute for an effective loyalty programme. Clear branding, breadth of product, personalisation and a fantastic consumer experience all help to maintain customers that offer high average order […]