Posts by Marcelo

Subscribe to stay up to date with the latest incentives and rewards insights.

5 min read

Biggest digital innovation fails in the last decade

The imminent launch of the annual Digital Retail Innovations Report by the Retail Insider has got us thinking about the many incredible digitally-fuelled innovations, as well as those that haven’t quite fulfilled the hype. Here’s a selection of digital innovation fails, handpicked by the Weboyalty team. Google Glass “This is the one that makes me […]

4 min read

2018’s top 10 retail influencers to follow on social media

The evolution of the retail and ecommerce industry never stops. This year’s retail influencers have been chosen for their knowledge and understanding of retail, as well as their continued impact that has led to their opinions and expertise being sought after by others. Here is Webloyalty’s 2018 Ecommerce and Retail Influencers List. 1. Mary Portas […]

3 min read

Cashback programmes and the rise of the deal-focused shopper

Myriam Giardini, our Director of Product Marketing discusses the rise of cashback websites and the increasing trend of deal-driven consumers. Myriam is responsible for defining the strategy and value proposition for the Webloyalty product portfolio. Her expertise is in proposing the best deals and offers to our members, so that they save money and earn […]

4 min read

5 Websites with first-class mobile user experience

Michelle Fotopoulos, our Director of Mobile Marketing, hand-picks her top five websites and apps that have blazed a trail with their high standards of mobile user experience. Michelle is a passionate mobile product and marketing enthusiast living in Geneva, Switzerland. In her role at Webloyalty she has channelled this passion into driving better performance and […]

4 min read

Advertising as a secondary revenue option

Traditionally, companies have used paid advertising as a way to promote their own stock and convince the consumer that what they were selling was worth buying. And while that’s still the case, the advent of internet retail has turned advertising on its head to become a potential source of secondary revenue, rather than cost, for […]

2 min read

The 10th Digital Innovation: Amazon Dash

Modest sales of the Dash Button device during its introductory year in 2015 have given way to a landslide of purchases, as 2016 registered a stagger 650% rise in its sales. 2017, however, has seen Amazon build on the Dash to further interweave consumers’ homes with its own smart home technology. The armoury of smart […]

2 min read

Jaguar in-car payment system, Digital Innovation no. 9

Modern life comes with modern conveniences. Thanks to Jaguar’s digital innovation, drivers of (some of) their cars are now able to head to a Shell petrol station and pay for their gas without having to wait behind customers buying magazines, coffee, or crisps. The Jaguar in-car payment system has arrived. Put it on the Plastic […]