Ecommerce

6 min read

How to mitigate declining margins against rising eCommerce activity

What is happening to the world of eCommerce? eCommerce has undergone a turbulent couple of years but there was a significant change with it being one of the few industries that were advantageous during the pandemic. Prior to COVID-19, eCommerce contributed to just below 20% of retail sales but that figure vastly increased in the […]

How to use Behavioural Economics to boost online conversion and retention

Behavioural economics has been around for a long time, but its popularity over the past decade has begun to soar to new heights as more and more companies look towards behavioural insights to improve the customer experience and build relationships with customers to achieve competitive edge. While the adoption of Behavioural Economics in the physical […]