This holiday research infographic looks at the key findings from Webloyalty’s Digital Destinations report. Join the discussion on Twitter @WebloyaltyUK
Digital Destinations holiday research Infographic
Researching our holiday
- 43% of us use TripAdvisor
- 22% look at holiday brochures
- 26% of us use Facebook for research
Booking our holiday
- One in four use price comparison sites
- 73% of us book our holidays online
- 37% of package deals are booked with a High Street travel agent
- 27% book with a High Street travel agent
- 8% of us now booking holidays through apps
During our holiday
- 33% of us are researching and booking activities whilst abroad
- 90% of those online will use hotel WiFi
- 84% of us stay online during our holidays
- Men are more active online than women
After the holiday
- When we are back from our holiday, a third of us upload photos
- 26% of those over 55 post reviews
View Webloyalty’s full Digital Destinations holiday research report.