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15 years ago, loyalty was simply about points. Tesco had its Clubcard, Boots the Advantage card and various other retailers used a loyalty system to reward shoppers who repeated purchases. So, in today’s world of ever-growing data insights and with the latest digital technology, how has loyalty developed? The aim of loyalty schemes in the […]
The importance of customer retention shouldn’t be underestimated. Loyal customers are likely to buy more often from you and spend more money on each purchase. Keeping customers undoubtedly costs less than continually acquiring new ones. Unfortunately, many companies still focus much of their budget on attracting new first timers as opposed to allocating efforts towards […]
Capturing the attention of today’s consumer is getting more and more difficult over time and in 2022, the landscape of the retail industry has changed to unprecedented circumstances. Now more than ever, it’s up to retailers to build engaging experiences to ensure they are not only enticing new customers but also retaining their attention too. […]
Launching the annual Digital Retail Innovations 2021 report We are delighted to be sponsoring Retail Insider’s Digital Retail Innovations report 2021, taking an in-depth look at the Top 60 Retail innovations of the year, including the likes of IKEA Studio, Too Good To Go and Amazon One. With COVID-19 causing major disruption to the retail […]