Retail media has been on a steady rise over the past few years, but in 2025 it’s hit a tipping point, and there’s no going back.
Global spend in the sector has surged beyond $150 billion, which now accounts for more than 20% of all digital advertising. Retailers are evolving into media owners. Brands are reallocating budgets toward data-rich, ROI-driven ad channels. And tech partners are racing to build infrastructure that supports this booming ecosystem.
But with rapid growth comes complexity.
In this popular field, how do you measure success across onsite, offsite, and in-store retail media? How are emerging technologies like AI changing the game? And what are businesses like Webloyalty doing to monetise these touchpoints?
These are the questions answered in the Retail Media Landscapes Report 2025, produced by RetailX in partnership with key players across the industry.
Retail Media: From Experiment to Power Channel
Once a niche strategy reserved for eCommerce giants, retail media has quickly become a staple of digital marketing strategies across industries. Why? Because it offers something few other channels can: precision at scale.
Powered by first-party data, retail media allows advertisers to engage consumers at the moment of intent, whether that’s through search ads on a retailer’s site, programmatic display offsite, or even dynamic content in-store. It closes the loop between ad exposure and transaction, making attribution cleaner and ROI easier to justify.
This report dives into why 87% of brands cite access to retailer first-party data as their top reason for investing in retail media, and how offsite advertising is growing by double digits year-over-year.
The Convergence of Content, Commerce and Data
Retail media isn’t just about ad slots. It’s about using commerce environments as media ecosystems – environments that span from digital shelves to social feeds to smart TVs. The Retail Media Landscapes Report 2025 explores this convergence in detail, with a dedicated look at:
- In-store innovation: How digital signage, audio and interactive kiosks are creating new real-world ad inventory
- Data infrastructure: The growing use of clean rooms and differential privacy to protect user data while enabling collaboration.
- Dynamic creative: How AI is personalising not just the targeting but the ad content itself in real time
These shifts represent a fundamental change in how retail and advertising intersect.
Webloyalty and the Rise of Checkout Monetisation
One of the ways retail media plays a part in retailers’ lives is by maximising the potential of the checkout page. That’s something we’ve been doing for years. We help retailers turn high-intent touchpoints into revenue opportunities. Our reward-driven media solution helps retailers monetise the post-purchase moment while driving value back to the consumer – an increasingly important strategy as traditional margin pressures mount.
What’s Inside the Report?
The Retail Media Landscapes Report 2025 is built around insights that matter to real decision-makers. Whether you’re a CMO, ecommerce director, media strategist, or tech provider, you’ll gain:
- Global and regional growth forecasts for retail media through 2030
- Comparative insights from the perspectives of retailers, brands, consumers, and data leaders
- Expert contributions from partners including Webloyalty, Criteo, Mirakl, Tealium, and StackAdapt
- Strategic guidance on KPIs, measurement models, data governance, and creative activation
- Real-world examples from players like Tesco, Deliveroo, eBay Ads, Klarna and more
Why You Should Download it Now
Retail media is no longer an “emerging” channel – it’s a core revenue and marketing driver that’s evolving fast. Those who understand the landscape will have a first-mover advantage in shaping how data, ads and commerce work together.
Whether you’re exploring how to build a retail media network, optimise your current ad investments, or better understand where your audiences are engaging, this report delivers the clarity you need.
Download the Retail Media Landscapes Report 2025 now to get ahead of the trends and uncover the strategies that will define the next phase of digital advertising.