4 min read
Webloyalty partners with Cebr to uncover crucial insights in retail
Webloyalty partnered with Cebr to conduct a survey of UK consumers and senior retail leaders to analyse the challenges facing consumers and retailers today.
Secondary revenue
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4 min read
How to ease the profit squeeze with secondary revenue streams
Household budgets and disposable income are expected to fall, with reduced consumer spending in 2023. So how can retailers preserve their profits as the cost-of-living crisis deepens?
2 min read
Why monetisation is now more important than ever
Monetisation can simplistically be described as the action of taking an asset and turning it into money, which during these tough times when retailers need to look at all aspects of their businesses, clearly represents an opportunity to derive additional revenue streams. At this time, we are seeing cost of living pressures sweep the nation […]
2 min read
How has the loyalty landscape changed in the last decade?
15 years ago, loyalty was simply about points. Tesco had its Clubcard, Boots the Advantage card and various other retailers used a loyalty system to reward shoppers who repeated purchases. So, in today’s world of ever-growing data insights and with the latest digital technology, how has loyalty developed? The aim of loyalty schemes in the […]
3 min read
Acquisition v retention: where is your focus?
The importance of customer retention shouldn’t be underestimated. Loyal customers are likely to buy more often from you and spend more money on each purchase. Keeping customers undoubtedly costs less than continually acquiring new ones. Unfortunately, many companies still focus much of their budget on attracting new first timers as opposed to allocating efforts towards […]
6 min read
How to mitigate declining margins against rising eCommerce activity
What is happening to the world of eCommerce? eCommerce has undergone a turbulent couple of years but there was a significant change with it being one of the few industries that were advantageous during the pandemic. Prior to COVID-19, eCommerce contributed to just below 20% of retail sales but that figure vastly increased in the […]
2 min read
Adapting business models and secure alternate revenue streams
Secondary revenue streams are no longer a choice… but a necessity. As we navigate our way through this pandemic, we can see retailers adapting to new models to safeguard their future within incoming cash. Where alternative revenue streams may have been overlooked previously, retailers are looking to all possible options to generate new revenue. At […]