This week the Webloyalty team discusses the consumer’s path to purchasing online after having reviewed some research that showed that the rapid growth of digital retail channels is slowing down the shopping process in the fashion retail sector.
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Did you know that according to research conducted by Webloyalty, the cost of returning unwanted clothing to UK fashion retailers reached £90.76 million last year? Furthermore, retail analysts Conlumino (who worked on this research in association with Webloyalty) found that the majority of this cost (£61.52 million) was actually borne by retailers. This represents some […]
Brand loyalty used to rely on the will power of the consumer in staying loyal to the brand. Digital marketing and particularly social media has led to the facilitating of two-way communication that is far more relevant, measurable, efficient, scalable, and timely than it’s ever been. It is now revolutionising and reshaping the way we […]
More and more people are drawn towards purchasing online. And not just in the UK and US but as broadband speeds increase alongside reducing costs, it enables people from all demographic profiles to access online shopping and really should be major component of any major retail business. Today, the Webloyalty blog looks at this in […]
This week the Webloyalty blog discusses the issues surrounding purchases online. Today, thousands of online shoppers click away from their shopping carts at the point of purchase. This is not something they would do in real life at the supermarket, so why online? In some cases they probably just have second thoughts, or if at […]
It’s a no-brainer that retailers today have all tapped into the online sphere; internet usage for shopping online has seen a rapid growth and is set to continue. By 2012 Webloyalty forecast that 13.6% of all retail spend will be made via the internet channel, equating to a sales value of just over £44bn.
Over the next couple of months the Webloyalty blog will start to introduce some of our merchants who play an integral role within our programmes. This week we look at lastminute.com which is an official merchant that showcases a number of deals. Lastminute.com has become widely known online for the deals they are able to […]