Beyond the Core

Webloyalty has partnered with the BRC to publish our first Beyond the Core research report, a study into how UK retailers are looking beyond core offerings to drive new revenue streams. The report provides valuable insight into the application of secondary revenue generation amongst UK retailers.

Interesting findings include:


  • 67% of retailers derive at least 1% of their revenue from secondary sources with around 18% generating at least a fifth of their revenue this way and a few generating close to half.
  • Businesses seeing 20% or more contribution of secondary revenue to total revenue are using at least three secondary revenue sources.
  • Some businesses are achieving over 40% of total revenue from secondary sources, so there is clearly unexplored potential.

Read the report online.

To keep up to date with future Webloyalty research follow us on Twitter @WebloyaltyUK.

Previous reports:

The Unfaithful Consumer
The Mobile Consumer

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